What is the Cost of Mobile App Development? Overview of Price Range

Apps have become a powerful tool for businesses both large and small. They’re a good way to keep consumers engaged, build brand loyalty, and drive up profits. When planned carefully and designed with innovation and necessity in mind, an app can be very lucrative to a company. They can drive up profits by increasing customer engagement and strengthening brand loyalty.


Just like any other business decision, mobile app development comes with a factor of risk and reward. To take advantage of the profit gains of an app, a company has to put up the initial investment that goes into the primary development process.


As with any big project, the specific cost of app development is an important number when creating a plausible budget. But, app making doesn’t have a one-size-fits-all price tag. These are the factors your company will need to take into consideration during planning and development.


Who Creates the App


There are three general options when it comes to who will develop an app: in-house development, hiring a freelancer, or hiring professional app development services.


The specific costs of a freelancer or development agency depend on who the company works with. Generally, an app development agency is the most lucrative option. By comparison, freelancers are typically highly specialized, so it may take multiple hires to complete the whole project rather than an agency that takes care of the entire process. In-house development might seem like the cheapest choice but often comes at the expense of purchasing necessary software and potentially amending any mistakes made during the process if the team is inexperienced.


Platform Used

Of course, one of the first decisions a company has to make is what an app will be used for. Will it be geared towards Android, iOS, or both? Android apps are typically more expensive to build than an iOS app and cross-platform apps are likely to be the most expensive. This needs to be weighed against the potential that these platforms have. For instance, iOS users are likely to spend more on apps individually but there are more Android app users, in general.


Graphic Design


Aside from the functionality of an app, the way it looks is crucial. In fact, many users will base the way an app looks in the app store on whether or not they want to use it. Poor graphic design is often equated with poor quality.


According to BuildFire, businesses can expect to spend anywhere from $300 to $1,500 on mobile app graphic design. The best way to ensure that your company is getting quality for its money is to analyze the portfolio of any graphic artist its planning on working with.


Developer Location

While the features within an app and the development process are often the biggest indicators of price but the location of the developer also counts. North America is the most popular location to develop an app, especially in the United States. Latin America, Asia, and Eastern Europe follow. This depends on the hourly rate of app developers. For instance, a project manager charges an average of $40 to $70 per hour in Eastern Europe compared to a $90 to $120 average in Western Europe, according to MLSDev.


App Size


This concept is basically common sense: the larger and more complex an app is, the more it will cost to make. This is why the design process includes considering which features consumers will appreciate and use frequently vs. features that aren’t likely to be as widely used or appreciated.


All in all, according to Think Mobile, an app can range anywhere from $10,000 to $500,000, all reliant on the factors considered here. This range opens the door for businesses to create something that’s suited for their needs according to their budget and technologically.

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